Midway Games Inc. (NYSE: MWY), a leading interactive entertainment software publisher and developer, today announced that it has signed three publishing agreements with Cartoon Network, licensed by Warner Bros. Interactive Entertainment, for video games based on three of the network’s top-rated kids programs: Ed, Edd n Eddy, The Grim Adventures of Billy and Mandy and Dexter’s Laboratory. Under the terms of the agreements, Midway secures multi-territory rights to develop and publish games for the console, handheld and PC platforms.
“Cartoon Network continues to be a leading creator of premier animated content and its programming has consistently ranked atop the charts for kids and tweens during day and prime time hours,” said David F. Zucker, Midway president and chief executive officer. “We are delighted to be working with them and eager to launch our new children’s lineup around such popular shows.”
“Kids love Cartoon Network’s programming as much as video games and our agreements with Midway are a perfect fit for both companies,” said John Friend, senior vice president, Cartoon Network Enterprises. “We are excited to be working with Midway and eager to help make the launch of their children’s line a success.”
Ratings continue to rise for Cartoon Network making it a favorite choice for animated TV entertainment for kids 2-11, kids 6-11 and tweens 9-14, as the network achieved both ratings and delivery gains among every key demographic in 2004.
The agreements cover three of Cartoon Network’s top original series, including:
• Ed, Edd n Eddy — A mainstay in the network’s key weekly franchise, FRIDAYS, Ed, Edd n Eddy is Cartoon Network’s number one series among boys 2-11. Cartoon Network is adding 26 new episodes, the first of which is scheduled to air alongside the game’s expected debut in Fall 2005.
• The Grim Adventures of Billy & Mandy – Since its introduction, The Grim Adventures of Billy & Mandy has been one of the network’s most popular series, particularly with boys. Happy-go-lucky Billy and cynical Mandy are best friends with the Grim Reaper in this crude supernatural comedy.
• Dexter’s Laboratory – Dexter’s Laboratory is an award-winning program about a boy genius with a secret science lab and was Cartoon Network’s first original series and features 72 episodes, making it one of the largest series in rotation on the network.