Today Ubisoft, one of the world’s largest videogame publishers, announced its in-game advertising partners for the highly anticipated videogame Tom Clancy’s Splinter Cell Chaos Theory, available now for Xbox, the PlayStation 2 computer entertainment system, Nintendo GameCube and PC. Advanced Micro Devices, Axe and Nokia are among the companies that have worked closely with Ubisoft’s development teams to seamlessly integrate advertisements into the latest installment of Tom Clancy’s Splinter Cell for Xbox and PC. Tom Clancy’s Splinter Cell is one of the most successful and established franchises in the videogame industry with approximately 10 million units sold worldwide.
Ubisoft developers work closely to integrate consumer products in a thoughtful and selective way to enhance the realism of the game and allow the player to immerse themselves further into the game’s universe. Videogames represent an underutilized advertising vehicle that provides advertisers with real-life integration of products and entertainment. This approach allows Ubisoft’s advertising partners to take full advantage of the interactivity, immersion and intense user involvement the videogame medium provides.
Axe has recently increased its advertising in videogames including Tom Clancy’s Splinter Cell Chaos Theory. “Axe works with developers to create in-game advertising because it is an extremely effective way to reach the 18-34 year-old male audience,” said David Rubin, senior brand manager for Axe. “It’s just that simple.”
“Gamers who play high-impact games like Tom Clancy’s Splinter Cell Chaos Theory refuse to compromise on their PC technology, so our AMD Athlon 64 FX processor is a natural fit for the game,” said Marsha Fatino, director of consumer marketing strategy at AMD. “Gaming enthusiasts care about squeezing every bit of performance from their PC and we are reaching them through the game to promote mind-blowing 32- and 64-bit performance.”
“In-game advertising and product integrations bring realism to Ubisoft’s games and enhance the overall entertainment experience,” said Jay Cohen, vice president of publishing for Ubisoft North America. “One of the major advantages for developers in partnering with consumer brands is that we can achieve this realism while helping advertisers reach their target market.”