Announcing its fourth licensing agreement within the last month in support of its Game Boy Advance Video (tm) technology, Majesco Holdings Inc, (OTC: MJSH), a leading publisher and distributor of interactive entertainment products, today confirmed its agreement with DIC Entertainment, exclusive worldwide licensing agency for Strawberry Shortcake, to publish four episodes of the top-selling American Greetings brand as part of its new Game Boy Advance Video product line.
Under terms of the agreement, Majesco secures the U.S. and Canadian rights to apply its proprietary technology to the extremely successful Strawberry Shortcake brand created by American Greetings. The first product, Strawberry Shortcake Volume 1, will contain two 22-minute, edited episodes - "Meet Strawberry Shortcake" and "Spring for Strawberry Shortcake" - scheduled to ship in the spring.
"We are 'berry' delighted to partner with American Greetings and DIC Entertainment to bring such a highly respected and well-known property as Strawberry Shortcake to more than 20 million Game Boy Advance and Game Boy SP owners," said Jesse Sutton, Chief Executive Officer, Majesco. "The attention given to our Game Boy Advance Video technology by retail, Hollywood and leading entertainment companies is unprecedented in company history."
"We are excited to work with Majesco to introduce Strawberry Shortcake to the extensive Game Boy Advance audience," said Nancy Bassett, Senior Vice President, Worldwide Consumer Products, DIC Entertainment. "With this new technology now available, fans will enjoy a truly interactive experience as they follow Strawberry Shortcake and her pals on all their adventures."
"The popularity of Strawberry Shortcake resonates as deeply with little girls today as it did twenty-some years ago," says Mike Brown, Vice President, Licensing, American Greetings. "To combine her with leading edge technology demonstrates how on-target we were with updating the character for today's kids."
Majesco's new Game Boy Advance Video line-up is scheduled to debut this spring. To register to receive product updates and additional information about new releases, please visit www.gba-video.com.
Under terms of the agreement, Majesco secures the U.S. and Canadian rights to apply its proprietary technology to the extremely successful Strawberry Shortcake brand created by American Greetings. The first product, Strawberry Shortcake Volume 1, will contain two 22-minute, edited episodes - "Meet Strawberry Shortcake" and "Spring for Strawberry Shortcake" - scheduled to ship in the spring.
"We are 'berry' delighted to partner with American Greetings and DIC Entertainment to bring such a highly respected and well-known property as Strawberry Shortcake to more than 20 million Game Boy Advance and Game Boy SP owners," said Jesse Sutton, Chief Executive Officer, Majesco. "The attention given to our Game Boy Advance Video technology by retail, Hollywood and leading entertainment companies is unprecedented in company history."
"We are excited to work with Majesco to introduce Strawberry Shortcake to the extensive Game Boy Advance audience," said Nancy Bassett, Senior Vice President, Worldwide Consumer Products, DIC Entertainment. "With this new technology now available, fans will enjoy a truly interactive experience as they follow Strawberry Shortcake and her pals on all their adventures."
"The popularity of Strawberry Shortcake resonates as deeply with little girls today as it did twenty-some years ago," says Mike Brown, Vice President, Licensing, American Greetings. "To combine her with leading edge technology demonstrates how on-target we were with updating the character for today's kids."
Majesco's new Game Boy Advance Video line-up is scheduled to debut this spring. To register to receive product updates and additional information about new releases, please visit www.gba-video.com.
Recent News
- Rune Factory 2 coming to Nintendo DS this fall (Nintendo DS) » Sequel to the Critically Acclaimed RPG Makes Its First Public
Appearance at E3 Next Month - Tournament & Sweepstakes for Star Soldier R announced (Nintendo Wii) » Players Can Sign Up on Hudson's Website Beginning May 27
- Another Import Hits the Virtual Console (Nintendo Wii) » This week: Lunar Pool, Ninja JaJaMaru-kun, and Golden Axe III.
- Nintendo's "Wiimote" gets cushion (Nintendo Wii) » Nintendo's going to make sure you don't wreck your TV with the Wiimote
- New Virtual Console Titles (Nintendo Wii) » Sin and Punishment and Super Mario Bros.: The Lost Levels hit the Virtual Console.
- Smash Bros. Online (Nintendo Wii) » *dribble*
- Worms on Wii (Miscellaneous) » And they're exclusive to Ninty's remote waggler!
